Founded in December 2013, OnePlus shot to fame with the launch of its first smartphone, the OnePlus One. Since then, the company has definitely been through some ups and downs, and we caught up with OnePlus founder Carl Pei, who is visiting India presently.
After the launch of the OnePlus One, the company's invite-only sales model was heavily criticised. And while the OnePlus 2 was meant to be 'the 2016 flagship killer' that didn't really work out.
That was one of the reasons why OnePlus almost took a year before launching the OnePlus 3. The OnePlus 3 is getting a lot of praise again, and so it made sense to ask Pei about what the different factors are that the company looks at when launching devices.
"So we look a lot at the feedbacks which users give us, and even on our phone box it says created together with our fans," says Pei. "We have a lot of questions on our forums from users and we take a lot of them in."
"Our users definitely think that the OnePlus 3 is better than the OnePlus 2," Pei adds, saying the design is one of the stark changes on the new device.
Apart from design though, the new phone also comes with upgrades such as the OnePlus Dash charger, which he believes will be a major differentiator. "In a car when your GPS is on, the regular phone gets hot and you cannot charge it," Pei explains. "But the Dash charger doesn't make the phone hot and is different from other charging technologies." He adds that that OnePlus 3 users with the Dash charging can actually get longer shelf life from the battery compared to those using the normal chargers.
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